Venezuelan warmth, values and mannerisms, combined with Gen Z authenticity, is Manifest Group’s Mariana Buitrago Figuera’s secret to success in the workplace.
The VP of global creative, who built Pinterest’s in-house creative agency House of Creative, talks about how the brand connects with its Gen Z users authentically.
Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.
Joe Quinn, VP, public affairs, the Aluminum Association, describes how he is putting the pedal to the metal's unique positioning.
From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.
She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.
Stagwell firm Allison Worldwide, formerly known as Allison+Partners, has promoted Ray Day to the role of executive chairman, effective today (2 December).
The hard seltzer brand's OOH campaign transports ‘busy’ fans home to their loved ones via chopper and more — with a pack of White Claw seltzers to share.
PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.
Some outlets have pulled back on climate coverage. Other new media have launched. And yet others are stuck on politics. Like understanding science, it can be complicated.
Merriam-Webster, Netflix, Duolingo and two other brands had clever responses to the streaming giant’s viral marketing ...
In an apparent targeted attack, Thompson was shot and killed early Wednesday morning as he was about to attend the company’s ...