With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing ...

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about ...

Bhopal Gas tragedy survivor and Key Communications co-founder champions green PR’s power to inspire climate action through ...

Articles written by Manish Sharma ...

Mumbai woke up to a wave of enthusiasm on 23rd November 2024, as Skechers hosted the fifth edition of its Walkathon. A ...

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location ...

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...