A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero Zero), says the manufacturer, embodies Jaguar’s “creative philosophy of ...
With anyone driving past a rival luxury car dealership likely to hear raucous laughter as they watched Jaguar’s ad, the Managing Director of Jaguar, Rawdon Glover, responded to the mounting ridicule ...
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the Financial ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
British luxury carmaker Jaguar has unveiled an electric concept car that critics have derided as "Barbie pink" amid a backlash over a radical rebrand of the iconic company.
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.
We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...