EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

NBC Sports will jump into the world of sports 'alt-casts' with a Madden NFL cast slated for Peacock in December ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

To attract a new audience, Disney, NBC & CBS will have alternative telecasts of upcoming NFL games. This includes using The ...

The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday ...

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

If you have access to NBC via your TV provider, you can watch Sunday Night Football on your TV or with a TV provider login on ...

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...