The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
In November last year, Tata Motors announced a collaboration with Jaguar Land Rover to share the latter’s born-electric ...