Bible sales are increasing according to a recent study. Circana Bookscan reports sales of the good book are up by 22% for the year through the end of October compared to the same time frame in 2023. Total U.

While the book industry as a whole is flat so far this year, sales of Bibles are red-hot. A series of anxiety-inducing events, from the election to inflation to international conflict, have driven more and more people to buy the book that is at the center of Christianity.