Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...

Nana Cao is a business director whose expertise spans more than 17 years in the advertising and communications industry, navigating the complex transition from traditional to digital advertising.

Make no mistake: In the annals of brand miscalculations, Jaguar's recent rebranding effort is a particularly egregious case of self-sabotage. This isn’t just a marketing misstep—it’s a self-inflicted ...

For someone who joined Zenith Media in only May this year, Penelope Shell has already contributed AU$20.05 million ($13 million) to new business wins. The award-winning strategist with a passion for ...

After gaining a master's degree in international relations in South Korea, her mother's homeland, Margaret Key had intended to join the US foreign service after graduation. Two days before her planned ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Shilpa Sinha, the APAC chief strategy officer at McCann Worldgroup, is a force to be reckoned with in the marketing industry. Her rise to the top has been shaped by her passion for driving social ...

The medium is the message. This fundamental truth has arguably been the theme of Sheena Liu’s career path and her impact on the media industry in Taiwan. As the president of TVBS, Liu has spearheaded ...