British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Moreover, they also criticized the new logo and advertisement. In the midst of all of this criticism, Rawdon Glover, the managing director of Jaguar, supported the company's new makeover.
Rawdon Glover told the Financial Times that the campaign's intended message was lost "in a blaze of intolerance" and that it wasn't to be a "woke" statement, as some critics have claimed it to be.
Jaguar is unveiling a new concept car today, the Type 00, at the Miami Art Week featuring a hot pink design. The unveiling follows a radical rebranding and ad campaign that sparked backlash on social ...
Rawdon Glover, managing director of the Indian-owned firm, also hit out at the 'vile hatred and intolerance' directed at the eccentric-looking models who appeared in the video released on November 18.
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.
Tonight, in Miami, Jaguar hopes to light up this coastal town with a glimpse into its future: the Type 00 concept car that ...
In a recent interview with the Financial Times, Jaguar Land Rover managing director Rawdon Glover defended the brand relaunch and denied the ad was meant to send a “woke” message. The ad ...
It’s interesting that you said start-up” says Jaguar MD Rawdon Glover when asked if he sees difficulties in acceptance for ...