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Jaguar Type 00 concept first look: Refreshing or revolting?
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a bold strategy designed to reinvent Jaguar as a 21st-century modernist luxury brand that can make money selling significantly fewer cars than before at much higher prices.
Jaguar reveals first concept car after controversial rebrand
CNN By Jack Guy, CNN British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion. The manufacturer said it was “introducing an unmistakable,
Jaguar reveals 'Type 00' concept car after controversial rebrand
Jaguar revealed its first electric concept car called "Type 00" following a controversial rebrand by the company
11d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
1d
on MSN
Why Jaguar’s rebrand is turning long-term customers away
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
NBC News on MSN
4d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director
Rawdon
Glover
told the ...
7d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
2d
on MSN
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
3d
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
4d
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
Newsweek on MSN
4d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Electrek
4d
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
1d
on MSN
Jaguar boss says firm's next EV will be ‘most powerful Jaguar ever’
The next Jaguar electric vehicle will be the most powerful car the company has ever produced, according to the carmaker. In ...
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