Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
The next Jaguar electric vehicle will be the most powerful car the company has ever produced, according to the carmaker. In ...