Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
Speaking at the Type 00 EV concept's launch in Miami in the early hours, managing director Rawdon Glover (inset top) said: ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...