We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the Financial ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.
Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will ...
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...