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Jaguar releases a concept for its new EV model
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director
Rawdon
Glover
told the Financial Times in an interview last month.
Glover
also condemned “the level of vile hatred and intolerance” expressed by some people ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and claimed the brand had gone “woke.”
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
18h
on MSN
Why Jaguar’s rebrand is turning long-term customers away
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
19h
on MSN
Jaguar boss says firm's next EV will be ‘most powerful Jaguar ever’
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Newsweek on MSN
3d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
1d
on MSN
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
AOL
1d
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
2d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
3d
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
Electrek
3d
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
3d
on MSN
Jaguar reveals its future with polarizing Type 00
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
Motor Authority
3d
Jaguar Type 00 previews first of ultra-luxury EVs due in 2025
Jaguar is on a mission to transform into a much more exclusive brand, offering a trio of ultra-luxury electric vehicles ...
6d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
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