Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...