We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the Financial ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero ...
We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...