We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the Financial ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
Each year in business is as much defined by failure as it is success, and 2024 was pretty rife with examples of companies committing some spectacular blunders. There was a Google’s AI search function ...
The next Jaguar electric vehicle will be the most powerful car the company has ever produced, according to the carmaker. In ...
Having covered this week's Jaguar controversy, let me take you for a secret peek behind the company's car-launch curtain to ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...