We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the ...
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
It’s interesting that you said start-up” says Jaguar MD Rawdon Glover when asked if he sees difficulties in acceptance for ...
Jaguar has revealed the first look at its new luxury electric car following a backlash over its recent rebranding. The iconic ...
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...
Speaking at the Type 00 EV concept's launch in Miami in the early hours, managing director Rawdon Glover (inset top) said: ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...