Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the ...
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
"The eyes of the world are upon us at this point in time, which is exactly what we wanted," said Jaguar's managing director ...
The next Jaguar electric vehicle will be the most powerful car the company has ever produced, according to the carmaker. In ...