Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
We want to be bold and disruptive … We’re clearly in the conversation,” Jaguar’s managing director Rawdon Glover said.
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...