"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...

In the ever-changing automotive market, EVs are being released and updated seemingly on a weekly basis. As manufacturers ...

"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...

The 30-second clip was accompanied by new logos and fonts for the embattled car company, a part of Tata Motors-owned group ...

The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...