Crypto entrepreneur Justin Sun ate the pricey snack at a news conference where guests were given bananas and duct tape to create their own versions.

Upon hearing how much Sun bought the fruit for, the vendor, Shah Alam, was in disbelief. Sun then promised to buy 100,000 more bananas from Alam, or $25,000 worth of produce, in a series of posts on X/Twitter.

The winning bidder of Maurizio Cattelan’s famed banana duct-taped to a wall installation immediately pulled it off the wall and ate it. This isn't the first time this has happened.