Streambox Media, a strategic media-tech venture founded by Anuj Gandhi and backed by Micromax Informatics, along with Nikhil ...

Shashikant Ruia, patriarch of the Ruia and Essar family, is no more. He was 81. An iconic industrialist, Shashikant Ruia, ...

In an age of Thumb stoppers and Skippable ads, HarperCollins India’s Parcel broke all records by telling an incredible tale ...

PhonePe has announced the appointment of Manish Sabharwal as an Independent Director and Chair of its Audit Committee. In ...

Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the ...

The campaign leverages multiple media formats, from billboards, bus shelters, metro train wraps, to DOOH across Mumbai and ...

Even with similar revenue-sharing models, FAST channels present new opportunities but lag behind OTT platforms in revenue ...

Wipro Limited has announced Omkar Nisal's appointment as the Chief Executive Officer, Europe Strategic Market Unit (SMU), ...

Integrated Marketing at Abbott. She took to LinkedIn to announce her new role. Prior to this, Ramya Venkat was with Unilever ...

Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on ...

With its slew of monetisation tools like ads, super chats and memberships, YouTube has helped many creators like Gaurav ...

Virat Kohli, M.S. Dhoni and Sachin Tendulkar continue to hold their popularity with audiences, ranking as top celebrities across age and gender categories in the Brand Endorser 2024 Report by Hansa ...