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New logo, new concept car, for Jaguar
A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero Zero), says the manufacturer, embodies Jaguar’s “creative philosophy of Exuberant Modernism” following the debut of its new brand identity.
Stunning or rubbish? Jaguar's new concept car divides opinion
Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion. Some on social media said the new Type 00 car was "exciting" and "absolutely stunning", while others called it "rubbish" and told Jaguar's designers to "go back to the drawing board".
Jaguar: First look at electric car revealed following rebrand backlash
Jaguar has revealed the first look at its new luxury electric car following a backlash over its recent rebranding. The iconic Britich carmaker sparked criticism last month after switching up its logo to ‘JaGUar’ and launching an ad which included slogans such as “delete ordinary” and “copy nothing.
Jaguar bosses break silence on woke backlash as new Type 00 electric concept car is unveiled
Speaking at the Type 00 EV concept's launch in Miami in the early hours, managing director Rawdon Glover (inset top) said: 'We want to be bold and disruptive'.
Jaguar boss defends rebrand after backlash - as new electric car revealed
Jaguar's boss says 'we want to be bold and disruptive' as its new electric car, which is expected to cost more than £100,000 when the production version hits the market, was unveiled at an event in Miami.
Jaguar unveils new 'Type 00' concept car after vibrant rebrand
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold colors.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Jaguar shares images of new electric car following rebrand backlash
Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image. The British carmaker sparked widespread controversy last month when it unveiled a series of dramatic changes ahead of becoming a fully electric brand.
Jaguar Unveils 'Type 00' Concept Car Amid Controversial 'Woke' Rebrand
Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars
Jaguar’s bizarre rebranding continues with the Type 00 concept electric car
Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver. The leaks earlier were accurate, with the Type 00 two-door coupe presenting a long hood that leads to a low roof and fastback rear profile that foregoes any rear window.
New Jaguar electric car revealed – the Type 00 “design vision” concept behind the controversial brand relaunch
Jaguar has revealed the new Jaguar Type 00 – the car behind the controversial ‘copy nothing’ brand relaunch in November. The concept gives us a preview of the three new, all-electric, luxury Jaguars that go on sale from 2026 and was revealed by Jaguar’s chief creative officer Gerry McGovern at an exclusive event at Miami Art Week.
NBC News on MSN
2d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director
Rawdon
Glover
told the ...
9d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
AOL
23h
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
17h
on MSN
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
10d
on MSN
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
1d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
5d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
2d
Jaguar’s controversial ad aimed to get eyeballs, says MD Rawdon Glover
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
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