Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Few advertisement campaigns have been as comprehensively eviscerated as Jaguar’s 30-second teaser heralding its ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...