We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the Financial ...
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Having covered this week's Jaguar controversy, let me take you for a secret peek behind the company's car-launch curtain to ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
The next Jaguar electric vehicle will be the most powerful car the company has ever produced, according to the carmaker. In ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.