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Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”, the company’s press release said. “Global re‑emergence of Jaguar at Miami Art Week emphasizes its purpose as an advocate for art, in a celebration of British artists and creativity”, Jaguar said.
Jaguar MD Rawdon Glover on the Type 00 concept, EVs for India and more
In conversation with Sergius Barretto, Rawdon Glover, MD, Jaguar talks on the Type 00 concept, Jaguar''''s future products and what''''s coming to India.
Jaguar Finally Reveals Its All-Electric Type 00 After a Contentious Rebrand
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar reveals its future with polarizing Type 00
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF wagon, E-Pace SUV, and the I-Pace EV. Only the F-Pace remains in production ahead of the introduction of a battery-electric four-door Jaguar GT in late 2025.
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Jaguar unveils new 'Type 00' concept car after vibrant rebrand
Jaguar's new concept car "Type 00" features a long hood, glassless back and large wheels and will be available in two bold colors.
Jaguar’s new electric concept car divides opinion
The 102-year-old luxury brand unveiled a new electric car concept during Miami Art Week. Social media users are divided, with many critizing the new aesthetic.
4d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
9h
on MSN
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...
17h
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
8d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Newsweek on MSN
1d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...
1d
on MSN
Jaguar’s Controversial Ad Aimed to Get Eyeballs, Boss Says
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...
2d
on MSN
Jaguar boss defends rebrand after backlash - as new electric car revealed
Jaguar wants "to be bold and disruptive" with its new electric car and redesign, the luxury vehicle maker's managing director ...
3d
on MSN
Jaguar is making an all-electric comeback – first official pictures plus all you need to know
Jaguar is making an all-electric comeback – first official pictures plus all you need to know - Will the Jaguar Type 00 ...
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