There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
In conversation with Sergius Barretto, Rawdon Glover, MD, Jaguar talks on the Type 00 concept, Jaguar''''s future products ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
Few advertisement campaigns have been as comprehensively eviscerated as Jaguar’s 30-second teaser heralding its ...
Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...