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Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Photos: Jaguar unveils new electric car concept with impressive 478-mile range
Jaguar's new concept displays a dramatic fastback design with a modernist interior and electric powertrain, emphasizing "Exuberant Modernism." A slim LED light signature highlights its front, with an upright face,
Jaguar bosses break silence on woke backlash as new Type 00 electric vehicle concept car is unveiled
Speaking at the Type 00 EV concept's launch in Miami in the early hours, managing director Rawdon Glover (inset top) said: 'We want to be bold and disruptive'.
4d
on MSN
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
14h
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
13h
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
8d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Autocar India
2h
Jaguar MD Rawdon Glover on the Type 00 concept, EVs for India and more
In conversation with Sergius Barretto, Rawdon Glover, MD, Jaguar talks on the Type 00 concept, Jaguar''''s future products ...
Electrek
1d
Jaguar embraces spotlight after radical $100K luxury EV concept sparks backlash
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
3d
on MSN
‘Jag man’ abandoned by carmaker as dealerships close
Jaguar has been accused of abandoning loyal customers and dealerships with its controversial rebrand, as the carmaker ...
Gangnamtimes on MSN
21h
Jaguar’s Bold Electric Future: The Type 00 Concept Car Makes a Splash, But Is It Too Much?
Jaguar unveils the Type 00 concept car, signaling a new electric vehicle era, but public reaction is largely negative.
Newsweek on MSN
1d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...
Hosted on MSN
23h
Jaguar's Dh500,000 EV concept in 'Barbie pink' expected to hit UAE roads in 2026
Few advertisement campaigns have been as comprehensively eviscerated as Jaguar’s 30-second teaser heralding its ...
BusinessGhana
3h
Jaguar unveils polarizing concept EV as part of its rebrand
Automaker Jaguar hasn't been getting much attention in recent years, but boy has that changed in the last few days! Last week ...
1d
on MSN
Jaguar’s Controversial Ad Aimed to Get Eyeballs, Boss Says
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its ...
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