We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the Financial ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
New Jaguar Type 00 Design Vision concept car has caused as much of a stir as controversial Jaguar brand launch video ...
Jaguar has revealed the first look at its new luxury electric car following a backlash over its recent rebranding. The iconic ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
The rebrand first featured no cars, and is part of a bid to reignite interest and relevance in the legacy brand ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...