Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
We wanted to move away from traditional automotive stereotypes,” Jaguar managing director Rawdon Glover told the Financial ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
In conversation with Sergius Barretto, Rawdon Glover, MD, Jaguar talks on the Type 00 concept, Jaguar''''s future products ...