Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

Watching New York’s Thanksgiving Day parade is as much of a Thanksgiving tradition as turkey and pumpkin pie. Here’s how you can stream the parade, and others, this holiday.

A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

There will be six new featured character balloons, including Minnie Mouse, “Extraordinary Noorah” with The Elf on the Shelf, Gabby from “Gabby’s Dollhouse,” Goku from ”Dragon Ball," Marshall from "Paw Patrol" and a new “Spider-Man.”

Get a first look at this year's new Macy's Thanksgiving Day Parade floats 02:16. NEW YORK -- The iconic balloons are coming to life for the 2024 Macy's Thanksgiving Day Parade in

Happy Thanksgiving to all those who celebrate. On Thursday, you’ll get to see the 98th edition of the Macy’s Tha

New York, United States - November 28, 2024 This footage illustrates some of the giant character balloons for Macy's Thanksgiving parade that takes place in New York City, USA.

Sarah Maslin Nir has covered the annual event in New York City through freezing temperatures, gusting winds and always crowded sidewalks.