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Jaguar releases 'fearless' Type 00 concept
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”,
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.
Jaguar reveals the colorful future of its brand with Type 00 electric concept
Presented at Miami Art Week, Jaguar said the concept embodies a complete design reinvention to carry the brand forward toward electric-only vehicles.
1d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
1d
on MSN
New Jaguar car redesign sparks more 'woke' backlash: 'It's a pink Batmobile'
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
2d
Jaguar Reveals First Car of New Design, Engineering Era
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...
8d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
8d
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Opinion
11h
on MSN
Opinion
Resurrecting Jaguar Is the Hardest Design Job
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
12h
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
13h
on MSN
I've seen the new Jaguar up close - it is chunky and bulky, but what's wrong with that?
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
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Miami
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