To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Rarely has a new brand logo and ad campaign in the car world caused such chatter across the social-media landscape – let ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
"What we've decided to do is go back to 'a copy of nothing.'" Jaguar makes a statement with first look at new, mysterious ...
Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
The concept comes as Jaguar has axed nearly every model in its line-up, including the F-Type sports car, XE and XF sedans, XF ...
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...