Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is pure Jaguar but in a dramatic, art deco-inspired overall design. Most critics and online commentators disagree.
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
Jaguar has been accused of abandoning loyal customers and dealerships with its controversial rebrand, as the carmaker ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Few advertisement campaigns have been as comprehensively eviscerated as Jaguar’s 30-second teaser heralding its ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Jaguar last night unveiled its new concept car, the Type 00, at Miami Art Week, with examples in pink and blue. It’s ...
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