OpenAI's potential plan to incorporate ads in products like ChatGP is hardly surprising — but should still serve as a wake-up call for AI makers and users. Why it matters: AI chatbots cost a fortune to run and remain available for free.

Weighty Proposition They're not copping to much yet, but recent hiring activity and wishy-washy statements make it seem an awful lot like OpenAI is planning to introduce ads into its suite of products.

OpenAI, the company responsible for ChatGPT, is reportedly playing around with the potential of introducing advertising as a new revenue stream for its AI tool. If it went forward with this plan, it would be a complete reversal from its initial premise for one of the world’s most valuable AI companies.