Sarah Maslin Nir has covered the annual event in New York City through freezing temperatures, gusting winds and always crowded sidewalks.

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off Thursday in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

NEW YORK, NEW YORK – NOVEMBER 28: The Minnie Mouse balloon floats during the Annual Thanksgiving Day Parade on November 28, 2024 in New York City. This is the 98th Macy’s Thanksgiving Day Parade which was first held in 1924 and only paused from 1942 to 1944 during World War II. (Photo by Kena Betancur/Getty Images)

There will be six new featured character balloons, including Minnie Mouse, “Extraordinary Noorah” with The Elf on the Shelf, Gabby from “Gabby’s Dollhouse,” Goku from ”Dragon Ball," Marshall from "Paw Patrol" and a new “Spider-Man.”

Watching New York’s Thanksgiving Day parade is as much of a Thanksgiving tradition as turkey and pumpkin pie. Here’s how you can stream the parade, and others, this holiday.

Get a first look at this year's new Macy's Thanksgiving Day Parade floats 02:16. NEW YORK -- The iconic balloons are coming to life for the 2024 Macy's Thanksgiving Day Parade in

Crowds braved the rain for Macy's Thanksgiving Parade in New York. Thousands of spectators gathered together to celebrate the iconic three-hour holiday parade amid rainfall on November 28. Footage shows attendees in raincoats and holding umbrellas along the roadside,

Happy Thanksgiving to all those who celebrate. On Thursday, you’ll get to see the 98th edition of the Macy’s Tha

Photographer E.A. Kahane has photographed the Macy's Thanksgiving Day Parade from her New York City apartment for decades. In her new book, 'Come Join the Parade!,' the photographer shares some of those iconic photographs — see a selection here.

New York, United States - November 28, 2024 This footage illustrates some of the giant character balloons for Macy's Thanksgiving parade that takes place in New York City, USA.