Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
British automaker Jaguar was once once of the most stylish and admired names in the industry. But after years of slumping ...
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
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