saying it's gone "woke." Others have questioned why Jag's new promotional video doesn't feature any cars. But what do marketing and rebranding experts think of Jaguar's transition? Their reviews ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars ...