Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
saying it's gone "woke." Others have questioned why Jag's new promotional video doesn't feature any cars. But what do marketing and rebranding experts think of Jaguar's transition? Their reviews ...