Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Though some social media users forecasted only doom and gloom after Jaguar's rebranding, its stock is up in the last week.
Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial ...
saying it's gone "woke." Others have questioned why Jag's new promotional video doesn't feature any cars. But what do marketing and rebranding experts think of Jaguar's transition? Their reviews ...