Jaguar Land Rover previously said Jag’s new EV lineup would be priced above £100,000 ($130,000), but CEO Adrian Mardell now ...
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building ...
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
With Jaguar currently going through a transformation, Bertone showed us what a modern Jag should be well over ten years ago.