Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing ...