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Jaguar, Rebrand
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in an empty and therefore extravagantly visual way by jumping at overt DEI visual language,” observed Dr. Martina Olbert, founder and CEO of Meaning. Global and a preeminent authority on brand meaning.
Who is Gerry McGovern? The man behind the Jaguar rebrand
Gerry McGovern, the designer and current chief creative officer of Jaguar, the British luxury car company that merged with Land Rover in 2013 and is owned by Tata Motors. Why? McGovern is no random executive.
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
12h
Fact Check: Key context missing in claim Jaguar advert caused share price drop
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
5h
on MSN
What happened behind the curtains at Jaguar's relaunch: RAY MASSEY on the controversy over a car
Having covered this week's Jaguar controversy, let me take you for a secret peek behind the company's car-launch curtain to ...
1d
on MSN
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Newsweek on MSN
3d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
2d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
3d
on MSN
Jaguar’s pink, ‘woke’ electric car slammed by Gen Z: ‘What on Earth is Jaguar thinking?’
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
Racer
11h
Jaguar looks to build on last season’s Formula E breakthroughs
There’s no denying that the past season of Formula E was a huge success for Jaguar. A teams’ world championship and the ...
2d
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
1d
on MSN
Hate the new electric Jaguar? Then buy one of the current ones
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
Opinion
2d
on MSN
Opinion
Resurrecting Jaguar Is the Hardest Design Job
If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...
jdpower
2d
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
Hosted on MSN
6h
"A Unified Culture"? Jaguar's New Direction Leaves the Big Cat Declawed
While that might sound progressive to some, longtime fans of the iconic brand are left asking: what happened to the roaring, ...
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Related topics
rebranding
Woke
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