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Jaguar releases 'fearless' Type 00 concept
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”, the company’s press release said. “Global re‑emergence of Jaguar at Miami Art Week emphasizes its purpose as an advocate for art, in a celebration of British artists and creativity”, Jaguar said.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout the cabin, and a 10.5-foot brass spine splits the driver and passenger seats. The production model’s interior will likely look wildly different but follow the same theme.
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is pure Jaguar but in a dramatic, art deco-inspired overall design. Most critics and online commentators disagree.
Jaguar reveals the colorful future of its brand with Type 00 electric concept
Presented at Miami Art Week, Jaguar said the concept embodies a complete design reinvention to carry the brand forward toward electric-only vehicles.
New logo, new concept car, for Jaguar
A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero Zero), says the manufacturer, embodies Jaguar’s “creative philosophy of Exuberant Modernism” following the debut of its new brand identity.
Jaguar’s Radical Type 00 Concept Finally Revealed
One month and two hyper-colour concept models later, is it time we finally give Jaguar its dues? Jaguar has officially taken the covers off its futuristic concept car, which will be aptly named the “Type 00” (Type Zero Zero).
The Polarizing Type 00 Concept Is Exactly What Jaguar Needed
The bold look of Jaguar's latest design has drawn plenty of online criticism, but a shocking change was necessary for the moribund brand.
9h
on MSN
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
6h
Jaguar Abandoned The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
18h
on MSN
Hate the new electric Jaguar? Then buy one of the current ones
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
1d
on MSN
Poll: Do Your Love Or Hate Jaguar’s New Look?
The Type 00 concept reveals Jaguar’s new design language as it prepares to move upmarket towards Bentley territory ...
1d
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
CNET
2d
This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
1d
How Jaguar plans to save itself
British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.
Evo
3d
'Jaguar’s rebrand isn’t the problem, its new cars will be'
Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing ...
Newsweek on MSN
2d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
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Type 00
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